UNION GOOD

The script

Rebranding project for Union Good and Corporate Image refresh based on the development of a new isotype and logo. The new Brand’s Identity was used in different items as a result of a 360ª project. The identity system represents the rebel spirit of a brand that combines fabrics, textures and prints for teenagers with a unique sense of style.

 

The scene

Take 1. A carefully disorganized bedroom. Long shot. An armchair. Zoom in. Close-up. A pile of classic yet modern clothes. A mix of textures and a fusion of styles are combined into a rebel look.

Punk Rock, Sporty and Bohemian. A woman’s free spirit that won’t accept any fashion rules and creates her own tendencies speaks for the brand’s personal identity. Simple lines and texture mixes create unique elegant rebel pieces.