Triptyque Re-branding

The script

Sao Paulo, Brazil. Rebranding Project for Triptyque Architecture and Corporate Image refresh based on the development of a new isotype and logo. The new Brand’s Identity was used in different items as a result of a 360ª project.

The scene

Lines and drawings. The figure and the background. A new identity is a result of a play between light and shadows. Schemes and frameworks design and intriguing puzzle.
Straight lines and simple cuts create a new, sophisticated brand image. Changing shapes are the starting line as they become objects of inspiration. Moving shadows draw sketches and define new limits. The city itself becomes part of the portrait where buildings are frames. 3. Trip. Ty. Que.