Todo Hierro's image update project. The brand's identity was incorporated to different applications such as posters, web design and calendars as a result of a 360º marketing strategy. The identity system represent the personality of an industrial company that combines a minimalistic and modern aesthetic.
1988. Neuquén. Patagonia land. A precise spot on a map. The spot turns into two. A succession that traces a pattern. Schemes and frameworks design and intriguing puzzle.
Straight lines and simple cuts create a new image that portrays the stiffness of noble materials which are cold to touch.