OON™

en—Branding project for OON™ Architecture based on the development of a new logotype. The new Brand’s Identity was used in different items as a result of a 360ª project. 

—Integrated thoughts coexist in a multidisciplinary environment. A meeting point between classic and modern. Elements of the past and the future combined. Camera obscura. The lens inverts a particular image. What do we see when we change our perspective and the end is now the beginning? 

Anagrams. Negative definitions. Ideas that are defined by their exact opposite. 

White ¬ Black. House ¬ Building. Square ¬ Circle.