Los Totora

360 Ad project. Development of the campaign's concept, creativity and direction. Audiovisual production and photoshoot. New ID design included in different elements. BTL Advertising, motion graphics design, teasers and visual graphics. Art direction for ad campaign. Media planning and social media management. Screen animations.

The development of the new ID was based on the idea of a diverse audience. The challenge was to work with clean, simple shapes: a group of similarly shaped elements that creates an organic type. This is a versatile identity, from the shape to its color and it can be used for different purposes and materials.

Music brings people together. Genuine, well defined personalities are meant to last.  

Music is where people get closer. Pop culture. Friends and family are reunited in a place where folk, cumbia and pop music are combined as free style.