Herradura Hotel Suites

The script

This branding project is based on the characteristic landscapes that surround the hotel. The H’s design is a simplified version of a horseshoe. Metallic elements were featured in different pieces such as totems, corporate stationary, billboards and website. Associates: De Marchi Salcedo & Asociados.

The scene

A horizontal straight line is a symbol of rest. It is escorted by two bursting vertical lines. The perfect finishing. H is the letter.
The power of simplicity expresses itself through a unique element, that summarizes a unique identity. Spaces are designed meticulously with great attention to detail. Textures are smooth. Metals that are cold to touch and neutral colours are carefully mixed.
A horseshoe welcomes the guests. A good luck symbol.