Neuquén, Argentina. Rebranding Project for Dinamo Architecture and Corporate Image refresh based on the development of a new logo. The new Brand’s Identity was used in different items as a result of a 360ª project. The identity system represents the spirit of a traditional brand in which the beauty of simplicity prevails.
A basic composition comes from the combination of certain elements that follow certain rules. Sustainability. Economy of resources.
The empty spaces are not uncomfortable silences. The simple design is expressed in neat photographs. Symmetry and synthesis are expressed in a new identity in which black and white rule.
Rigorous planning. Back to basics. The industrial style comes alive in precise shots. Quiet simplicity. Frames, reflexes and delicate lines. Thicknesses games draw the landscape of a bright Patagonia.