Concresur Corporate Brochure

The script

Concresur’s product catalogue. We looked for a simple and didactic way to show the benefits of concrete modules as well as the product versatility. The catalogue contains a die-cut piece that the reader might pull out and assemble in order to understand the modular system.

The scene

Play becomes the leading character in a conversation between H3L and Concresur.
The untamed wind of the Argentine Patagonia lash against concrete walls. Its strength lets us discover a new way of thinking about construction. The catalogue is a statement of the nobility of the materials and the beauty of simplicity. Suddenly, something unexpected happens. An invitation to play and explore our creativity in a room built with tracing papers and cardboards. It might as well be an invitation to rediscover and experience the basic principles of architecture.